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Harvard-Trained Nigerian-American Engineer Raises $7m for Robot Designed to Assist Hair Braiders A Nigerian-American engineer and Harvard graduate, Yinka Ogunbiyi, has secured $7 million in seed funding to develop a robotic device designed to make hair braiding faster and less physically demanding for professional stylists. Ogunbiyi’s company, HaloBraid, is developing what it describes as the world’s first patented braid-assist robot. The device is designed to work with hairstylists by handling some of the repetitive movements involved in knotless braiding. The funding round was led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. AlleyCorp and Bling Capital were also among the investors. The technology has already attracted significant interest, with more than 7,000 salons reportedly waiting to use the system. HaloBraid is designed as a collaborative robot, meaning it works alongside a human stylist instead of attempting to replace one. The hairstylist remains responsible for sectioning the hair, creating the initial knot and completing the final styling. The robot then assists with the repetitive weaving process down the length of the braid before the stylist returns to finish and shape the ends. According to the company, the technology could cut the time spent on some knotless braid appointments by roughly half, allowing salons to serve more clients while reducing the physical pressure on stylists. For Ogunbiyi, the idea was born from personal experience. During the COVID-19 pandemic, she spent four days installing knotless braids on herself, an experience that made her consider how technology could assist with the most repetitive aspects of the process. She subsequently teamed up with co-founder David Afolabi to develop HaloBraid. The company’s technology is also aimed at addressing the physical demands of professional braiding. Stylists who spend years performing repetitive movements can experience problems affecting their wrists, hands, shoulders, back and joints. By assisting with the most repetitive stage of braiding, HaloBraid hopes to reduce the strain on beauty professionals and help them work more efficiently. Ogunbiyi said the technology would not take away from the personal experience of visiting a salon. Rather, she believes it can allow stylists to spend less time on repetitive movements while continuing to handle the creative and personal aspects of hairstyling. Before launching HaloBraid, Ogunbiyi worked on smart kitchen appliances and Internet of Things products. She holds a joint master’s degree in engineering and business administration from Harvard University. With a $7 million investment and thousands of salons already expressing interest, HaloBraid is seeking to introduce robotics into one of the world’s largest and most labour-intensive beauty markets.
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