November 22, 2025

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Stories

Air Peace Makes History with AerCap Dry Lease of Boeing 737 NG, Boosting Nigeria’s Aviation Reputation 2 min read

Air Peace Makes History with AerCap Dry Lease of Boeing 737 NG, Boosting Nigeria’s Aviation Reputation

Valentine Ndukwu 1 week ago
BREAKING: DStv Slashes Decoder Prices by 40% from November 1 to Win Back Millions of Subscribers 3 min read

BREAKING: DStv Slashes Decoder Prices by 40% from November 1 to Win Back Millions of Subscribers

Helen Okoro 4 weeks ago
BREAKING: DStv Slashes Decoder Prices by 40% from November 1 to Win Back Millions of Subscribers In a surprising turn of events, Africa’s leading pay-TV provider, DStv, has announced a massive 40% reduction in the price of its decoders starting November 1, 2025. The move is part of a bold strategy by MultiChoice Group, the parent company of DStv, to reclaim millions of subscribers who have either migrated to streaming platforms or abandoned pay-TV due to rising costs and economic hardship. The company made the announcement in a statement released on Thursday, emphasizing its renewed commitment to affordability and accessibility for all income brackets across the continent. The new price cut applies to both the standard HD decoder and the Explora model, DStv’s flagship high-definition recording device. According to MultiChoice Chief Executive Officer, Calvo Mawela, the decision follows months of internal research and customer feedback indicating that pricing has been one of the key deterrents to subscription growth. “We understand the economic realities our customers are facing. This price reduction is not just a promotion—it’s a strategic shift to rebuild trust and make quality entertainment more affordable,” Mawela said. The 40% price slash comes at a time when DStv has faced growing competition from international streaming services such as Netflix, Amazon Prime Video, and Showmax, the latter ironically owned by the same MultiChoice Group. Over the past three years, DStv has reportedly lost over 2.5 million subscribers across its key markets, including Nigeria, South Africa, and Kenya. In Nigeria, DStv’s largest market, the announcement has already sparked widespread reactions on social media. Many users have hailed the decision as a long-overdue step toward fairness and customer appreciation. “Finally, DStv has listened to us. With the economy so tough, every bit of reduction counts,” wrote one user on X (formerly Twitter). Others, however, remain skeptical, questioning whether the reduction in decoder price will be followed by adjustments in monthly subscription rates, which have risen multiple times in recent years. “Reducing the decoder price is good, but what about the subscription fees? People are more worried about how much they pay every month,” another user commented. Industry analysts believe the decision could mark a turning point for the pay-TV giant, especially if combined with competitive subscription plans and improved customer experience. Media analyst Tunde Adetayo told reporters that the timing of the announcement is strategic, coinciding with the festive season when demand for home entertainment typically surges. “DStv is clearly repositioning itself ahead of the holiday season. If they combine this move with innovative content packages, they could regain a significant portion of their lost market share,” Adetayo noted. DStv’s management also hinted at new promotional bundles to accompany the decoder price cut. These include free installation offers and limited-time discounts on subscription plans for first-time customers. The company has also promised more local programming across African markets, a move aimed at reconnecting with audiences seeking relatable and authentic content. Over the years, MultiChoice has invested heavily in local productions through Africa Magic and other regional channels, but critics argue that affordability remains the single greatest barrier to access. The company appears to have taken that message to heart. “We are not just reducing prices—we are realigning our business to ensure that African families can continue to enjoy the content they love, without having to choose between entertainment and essential expenses,” Mawela added. The announcement has also drawn interest from electronic retailers and installers, who anticipate a spike in sales once the new pricing takes effect. Industry sources predict that the move could stimulate demand and breathe new life into the pay-TV sector, which has struggled in recent years under the dual pressures of inflation and digital disruption. As the November 1 rollout date approaches, all eyes will be on whether DStv’s ambitious price cut can truly deliver the revival the company hopes for. For millions of households across Africa, the development represents more than a marketing move—it is a potential lifeline to affordable entertainment in tough economic times. 3 min read

BREAKING: DStv Slashes Decoder Prices by 40% from November 1 to Win Back Millions of Subscribers In a surprising turn of events, Africa’s leading pay-TV provider, DStv, has announced a massive 40% reduction in the price of its decoders starting November 1, 2025. The move is part of a bold strategy by MultiChoice Group, the parent company of DStv, to reclaim millions of subscribers who have either migrated to streaming platforms or abandoned pay-TV due to rising costs and economic hardship. The company made the announcement in a statement released on Thursday, emphasizing its renewed commitment to affordability and accessibility for all income brackets across the continent. The new price cut applies to both the standard HD decoder and the Explora model, DStv’s flagship high-definition recording device. According to MultiChoice Chief Executive Officer, Calvo Mawela, the decision follows months of internal research and customer feedback indicating that pricing has been one of the key deterrents to subscription growth. “We understand the economic realities our customers are facing. This price reduction is not just a promotion—it’s a strategic shift to rebuild trust and make quality entertainment more affordable,” Mawela said. The 40% price slash comes at a time when DStv has faced growing competition from international streaming services such as Netflix, Amazon Prime Video, and Showmax, the latter ironically owned by the same MultiChoice Group. Over the past three years, DStv has reportedly lost over 2.5 million subscribers across its key markets, including Nigeria, South Africa, and Kenya. In Nigeria, DStv’s largest market, the announcement has already sparked widespread reactions on social media. Many users have hailed the decision as a long-overdue step toward fairness and customer appreciation. “Finally, DStv has listened to us. With the economy so tough, every bit of reduction counts,” wrote one user on X (formerly Twitter). Others, however, remain skeptical, questioning whether the reduction in decoder price will be followed by adjustments in monthly subscription rates, which have risen multiple times in recent years. “Reducing the decoder price is good, but what about the subscription fees? People are more worried about how much they pay every month,” another user commented. Industry analysts believe the decision could mark a turning point for the pay-TV giant, especially if combined with competitive subscription plans and improved customer experience. Media analyst Tunde Adetayo told reporters that the timing of the announcement is strategic, coinciding with the festive season when demand for home entertainment typically surges. “DStv is clearly repositioning itself ahead of the holiday season. If they combine this move with innovative content packages, they could regain a significant portion of their lost market share,” Adetayo noted. DStv’s management also hinted at new promotional bundles to accompany the decoder price cut. These include free installation offers and limited-time discounts on subscription plans for first-time customers. The company has also promised more local programming across African markets, a move aimed at reconnecting with audiences seeking relatable and authentic content. Over the years, MultiChoice has invested heavily in local productions through Africa Magic and other regional channels, but critics argue that affordability remains the single greatest barrier to access. The company appears to have taken that message to heart. “We are not just reducing prices—we are realigning our business to ensure that African families can continue to enjoy the content they love, without having to choose between entertainment and essential expenses,” Mawela added. The announcement has also drawn interest from electronic retailers and installers, who anticipate a spike in sales once the new pricing takes effect. Industry sources predict that the move could stimulate demand and breathe new life into the pay-TV sector, which has struggled in recent years under the dual pressures of inflation and digital disruption. As the November 1 rollout date approaches, all eyes will be on whether DStv’s ambitious price cut can truly deliver the revival the company hopes for. For millions of households across Africa, the development represents more than a marketing move—it is a potential lifeline to affordable entertainment in tough economic times.

Helen Okoro 4 weeks ago
Nigeria’s Power Push: Reforms Set to Drive ₦2 Trillion Disco Revenue by Year-End — Adelabu 6 min read

Nigeria’s Power Push: Reforms Set to Drive ₦2 Trillion Disco Revenue by Year-End — Adelabu

Helen Okoro 2 months ago
NNPCL Blames Cooking Gas Shortage, Price Surge On PENGASSAN Strike 2 min read

NNPCL Blames Cooking Gas Shortage, Price Surge On PENGASSAN Strike

Chioma Ndukwu 2 months ago
Court Stops PENGASSAN, NNPCL, Others From Cutting Supply To Dangote Refinery 2 min read

Court Stops PENGASSAN, NNPCL, Others From Cutting Supply To Dangote Refinery

Chioma Ndukwu 2 months ago

You may have missed

Sowore Alleges Nnamdi Kanu Has Been Secretly Transferred to Sokoto Prison 1 min read

Sowore Alleges Nnamdi Kanu Has Been Secretly Transferred to Sokoto Prison

Valentine Ndukwu 10 hours ago
PM Modi Arrives in South Africa for Historic G20 Summit on African Soil 1 min read

PM Modi Arrives in South Africa for Historic G20 Summit on African Soil

Valentine Ndukwu 10 hours ago
Police, Military Launch Major Search After Students Kidnapped in Niger State 1 min read

Police, Military Launch Major Search After Students Kidnapped in Niger State

Valentine Ndukwu 12 hours ago
Women for Change Shutdown Demands Action on South Africa’s GBV Crisis 2 min read

Women for Change Shutdown Demands Action on South Africa’s GBV Crisis

Valentine Ndukwu 12 hours ago